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Privacy Policy

Medialake AI Limited ("Medialake", "us", or "we") is the "data controller" in respect of your personal information. This privacy notice sets out the basis on which any of your personal information we collect from you or third parties, or that you provide to us, will be processed by us.


Please read the following carefully to understand our practices regarding your personal information and how it will be treated.



How and when we collect personal information

We collect and process personal information when you:

  • visit our website (including when registering on our site, leaving any reviews or comments, or filling in forms on our site);
  • purchase any products from our website or subscribe to any of our services;
  • contact our customer service centres or request information from us in any other way;
  • participate in our customer satisfaction surveys or other market research, feedback and survey responses; and
  • communicate with us via social networking websites, third party apps or similar technologies.

We may also collect information about you from third party sources, such as from your use of other websites which we operate and from related third parties such as sub-contractors.


What personal information do we collection about you

We may collect and process the following personal information about you:

Submitted Information

We and our third-party providers and business partners who enable us to operate our website/platform may collect and process the following personal information about you which you provide:

  • contact details (such as your name, address, email address and telephone number);
  • demographic information (such as age and/or other information that may identify you as an individual);
  • password and other authentication information;
  • responses to any customer satisfaction surveys or market research (unless these are provided anonymously);
  • financial and credit card information; and
  • your marketing preferences.

Additional information

If you contact us with a complaint or query, we may keep a record of any phone number used to call our customer service number as well as the correspondence and the period of time it took for us to deal with a query or any request you had. We may also record your levels of satisfaction with the services we have provided.

When you visit our website/platform we may also collect information from you automatically, for example using cookies and other similar technologies. A cookie is a small file of letters and numbers that we may set on your device. This type of information may include the following:

  • information about your device, operating system and IP address;
  • your login information;
  • browser type and version;
  • information about your visit on our website, including URL, clickstream (i.e. your journey to, through and from our site), length of visits to certain pages, and page interaction information.

The cookies we use fall into the following categories:

  • Session cookies: These allow our site to link your actions during a particular browser session. These expire each time you close your browser and do not remain on your device afterwards.
  • Persistent cookies: These are stored on your device in between browser sessions. They allow your preferences or actions across the site to be remembered. These will remain on your device until they expire, or you delete them from your cache.
  • Strictly necessary cookies: These cookies are essential for you to be able to navigate the site and use its features. Without these cookies, the services you have asked for could not be provided.
  • Performance cookies: These cookies collect information about how you use our site, e.g. which pages you go to most often.
  • Functionality cookies: These cookies allow the site to remember the choices you make (such as your user name, language, last action and search preferences) and provide enhanced, more personal features.

If you do not wish for cookies to be installed on your device, you can change the settings on your browser or device to reject cookies. For more information about how to reject cookies using your internet browser settings please consult the "Help" section of your internet browser (or alternatively visit http://www.aboutcookies.org). Please note that, if you do set your Internet browser to reject cookies or otherwise withdraw your consent in relation to cookies, you may not be able to access all of the functions of the site.

For information we gather through third-party APIs, please see the relevent section below.


Limited Use Policy

User Consent and Data Access

OAuth 2.0 Authorization: You agree to grant us access to data from third party services for the purpose of retrieving, analyzing, and managing your uploaded assets and associated metadata. This access is granted through OAuth 2.0, ensuring your login credentials are never shared with us. Data Use Consent: By using our Services, you consent to our collection, storage, and use of your data as necessary to provide the Services. This includes using AI classifiers to review your videos and metadata to ensure compliance with applicable local laws.

Data Use Limitations

Limited Use: We will use the data accessed through Google services strictly for the purpose of providing the Services described herein. We will not use your data for any other purpose without your explicit consent.

AI Classifiers: Our AI classifiers are designed to identify potential legal issues in your content based on the jurisdictions you specify. However, we do not guarantee complete accuracy or compliance. You remain responsible for ensuring your content complies with all applicable laws.

No Redistribution: We will not sell, share, or otherwise redistribute your data to third parties, except as required by law or as necessary to provide the Services.


Purposes for processing your personal information

We may process your personal information for the following purposes:

  • to provide you with the information and services you have requested and send you marketing and advertising materials;
  • to authenticate your access to our website/platform; for system administration purposes and for internal operations, including troubleshooting, data analysis, testing,
  • research, statistical and survey purposes;
  • to distinguish you from other users (for example to remember your log-in details); to monitor your use of our website/platform to improve the user experience and to ensure that content is presented in
  • the most effective manner for you and for your device;
  • to provide customer support and ensure we provide a good level of customer service;
  • to tailor any marketing or advertising so that it is more relevant to you;
  • to notify you of any changes to our services;
  • for security and fraud prevention;
  • to ensure that our website/platform is safe and secure; and
  • to comply with applicable laws and regulations.


Legal basis for processing your personal information

We will only process your personal information where we have a legal basis to do so. The legal basis will depend on the purposes for which we have collected and use your personal information. In almost every case the legal basis will be one of the following:

  • Consent: For example, where you have provided your consent to receive certain marketing from us. You can withdraw your consent at any time, including by clicking on the “unsubscribe” link at the bottom of any marketing email we send you.
  • Our legitimate business interests: Where it is necessary for us to understand our customers, promote our services and operate effectively, provided in each case that this is done in a legitimate way which does not unduly affect your privacy and other rights.
  • Performance of a contract with you (or in order to take steps prior to entering into a contract with you): For example, where you have purchased our services from us and we need to use your contact details and payment information in order to process your order.
  • Compliance with law: Where we are subject to a legal obligation and need to use your personal information in order to comply with that obligation.


Where we store your personal information

The personal information that we collect may be transferred to, and stored at, a destination outside the EEA or the UK, including countries, which have less strict, or no data protection laws, when compared to those in the EEA or the UK.

Whenever we transfer your information as described in the paragraph above, we will take steps which are reasonably necessary to ensure that adequate safeguards are in place to protect your personal information and to make sure it is treated securely and in accordance with this privacy notice. In these cases, we rely on approved data transfer mechanisms (such as standard contractual clauses) to ensure your information is subject to adequate safeguards in the recipient country. If you are located in the UK or the EEA, you may contact us for a copy of the safeguards which we have put in place to protect your personal information and privacy rights in these circumstances.


How we keep your personal information

We take steps to ensure that the personal information that you provide is retained for only as long as it is necessary for the purpose for which it was collected. After this period it will be deleted or in some cases anonymized. For example, where you have made a purchase with us, we will keep a record of your purchase for the period necessary for invoicing, tax and warranty purposes. We may also keep a record of correspondence with you (for example if you have made a complaint) for as long as is necessary to protect us from a legal claim.

Where we have collected the personal information based on your consent, and we have no other lawful basis to continue with that processing, if you subsequently withdraw your consent then we will delete your personal information. However, please note that where you unsubscribe from our marketing communications, we will keep a record of your email address to ensure we do not send you marketing emails in the future.


How we use your data

Introduction

At Medialake AI, we are committed to maintaining the trust and confidence of our users. Part of this commitment involves being transparent about the technologies and partners we use to enhance your experience with our services. This section of our Privacy Policy provides detailed information about how we use artificial intelligence (AI) models and third-party services, including AWS and ACRcloud, in our operations.

Use of AI Models

We employ advanced AI models to offer in depth analyse of our clients content, and to improve our service offerings. These AI models are crucial for analyzing content and user interactions efficiently.

Third-Party Services

In delivering our services, we collaborate with third-party service providers such as AWS and ACRcloud. These partners help us with content analysis, data storage, and improving user experiences.

Data Sharing and Explicit User Consent

Before using our services, users are explicitly informed about the use of AI models and the potential for data sharing with third-party services. We ensure transparency in how user data is utilized by these technologies and third-party platforms.

Informed Consent: We provide users with clear information about the role of AI models and third-party services in enhancing their experience. This explanation is presented in simple and understandable language within our app or website, and in person throughout the signing stage.

Explicit Consent Mechanism: Users are required to give explicit consent through a clear opt-in mechanism. This could be a checkbox or a specific action that confirms their agreement to the data sharing and processing practices, especially concerning AI models and third-party services.

Control and Revocation: Users have the ability to control and revoke their consent at any time. This can be done through the app or website settings, or through contacting our team, ensuring users have ongoing control over their data.

Transparency and Control

We are dedicated to providing our users with clear information about how their data is used and shared, particularly with respect to AI models and third-party services. Our privacy policy outlines:

The specific types of data collected and shared with AI models and third-party tools. The purposes for which this data is used. How users can manage their consent and control over their data.

Commitment to Privacy

Medialake AI's commitment to privacy and data protection remains paramount. We continuously review and update our practices and policies to ensure the highest standards of security and transparency are maintained.

If you have any questions or concerns about our use of AI models, third-party services, or our data protection practices, please contact us through the help centre, or on the dedicated support email you have been given.


Children

Our website and are not intended for, and should not be used by, children under the age of 18. We do not knowingly collect personal data from children under 18.


Security and passwords

You must keep your password and any other authentication information for our website confidential. If you know or suspect that anyone other than you knows your password or any other authentication information, you must promptly notify us using the contact details below.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your information transmitted during your use of our website.


Disclosing your information

We may share your personal information with our suppliers, business partners and service providers, where they are helping us to market and advertise our services as well as providing our services to you.

We may disclose your personal information to other third parties in the following cases:

  • for the purposes of research, evaluation, and analysis;
  • in the event that we sell any business or assets, in which case we may disclose your personal information to the prospective buyer of such business or assets;
  • if we or substantially all of our assets are acquired by a third party, in which case personal information held by us about our customers and visitors to our websites will be one of the transferred assets;
  • if we are under a duty to disclose or share your personal information in order to comply with any legal or regulatory
  • obligation or request; or
  • to protect the rights, property or safety of us or our users, or others, and in order to enforce or apply our terms and conditions (this includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction).


Your rights

You have certain rights in relation to your personal information. These include: the right to object to the processing of your information for certain purposes, the right to access your personal information, and the ability to erase, restrict or receive a machine-readable copy of your personal information.

We will handle any request to exercise your rights in accordance with applicable law and any relevant legal exemptions. If you wish to exercise any of these rights please contact us using the contact details below.

You may also have the right to complain to a data protection authority if you think we have processed your personal information in a manner which is unlawful or breaches your rights. If you have such concerns we request that you initially contact us (using the contact details below) so that we can investigate, and hopefully resolve, your concerns.

Our website may, from time to time, contain links to and from third party websites and services such as our business partners and advertisers. If you follow a link to any of these websites and/or services, please note that they have their own privacy notices and we do not accept any responsibility or liability for them. Please check any such third party privacy notices before you submit any personal information to these websites or services.


Changes to our privacy notice

We may change this privacy notice at any time. The new privacy notice will be displayed on our website. The date this privacy notice was last updated appears at the bottom.


Contact us

Questions and comments regarding this privacy notice should be sent to: support@medialake.ai

Our registered offices are located at 3rd Floor 9-11 Kingly Street, London, United Kingdom, W1B 5PN.

This Privacy Notice was last updated on 29 Feb 2024 .


Compliance with Google's Limited Use Policy

We may collect and process the following personal information about you:

  • Your Google / YouTube account name
  • A proxy copy of your Google / YouTube assets
  • The name of any playlists / folders you may have
  • Any metadata attached to any of the assets that we import

Information

To ensure compliance with Google's Limited Use Policy, Medialake AI adopts stringent measures to safeguard personal information collected through its website and platform. We prioritize user consent, data minimization, and transparency in our operations, aligning with the core principles of Google's policy.

When collecting personal information any personal information, Medialake AI ensures that users are fully informed and consent is explicitly obtained. This consent mechanism is designed to empower users, giving them control over their data.

We limit the use of the data to the specified purposes that have been communicated to the users. This involves using the information for enhancing our services, processing transactions, and improving user experience, while strictly prohibiting any undisclosed or unauthorized use.

Data security is paramount at Medialake AI. We employ advanced encryption and security measures to protect personal information from unauthorized access, alteration, and disclosure. Our commitment extends to working closely with third-party providers and business partners, ensuring they adhere to comparable security standards and respect the privacy of our users.

Additionally, Medialake AI is transparent about the use of cookies and similar technologies on our platform. We provide users with clear information on how these technologies are used to improve service delivery and user experience, offering options to manage or opt-out as necessary.

Our approach to handling user queries and complaints is also in line with Google's Limited Use Policy. We maintain records of communications to improve our customer service, always ensuring users' satisfaction levels are monitored and addressed promptly.

In summary, Medialake AI's compliance with Google's Limited Use Policy is rooted in a commitment to privacy, security, and user empowerment. By adopting these principles, we strive to create a trustworthy and secure environment for our users.

Google OAuth Scopes and their uses

  • User Info Email: This scope is used to gather the users email name from the account linked through the OAuth app

  • User Info Profile: This scope is used to see your personal info, including any personal info you've made publicly available

  • YouTube (Read Only): This scope is used to view the name, playlist and any unlisted or published YouTube videos on your account, and any other metadata regarding the asset, allowing our users to be able to search for this information in our search engine.

  • Drive Metadata (Read Only): This scope is used to view all information regarding their Google Drive assets.

  • Drive (Read Only): This scope is used to see and download all the Google Drive assets that you select to sync to our platform.

Link to the Google API Services User Data Policy

https://developers.google.com/terms/api-services-user-data-policy

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